Bob Morrell, very best known since the founder involving Story Territory in Glen, New Hampshire, has been also known as the champion associated with White Mountain tourism and an advocate for uniting almost all location attractions directly into one cooperative unit. He was also instrumental inside bringing tourism to the White Mountains, especially the North Conway region former governor Hugh Gregg stated with regards to Morrell, "I consider he's one of the particular greatest citizens New Hampshire features ever produced."
Bob Morrell's Early life
Bob Morrell was created within Manchester, NH, but, in the age of ten, moved to North Conway where his father labored for your railroad and his awesome mother ran the Pine Hill Cabin Lodge. He studied briefly from Bay Path Institute in Springfield, Massachusetts prior to enlisting throughout February associated with 1942. Bob served within the 10th Mountain Division where he ended up being stationed within Wisconsin and Canada. Right After coming residence inside 1944, Bob married a lady named Ruth that labored with his mother's hotel.
In 1945, Bob along with Ruth left North Conway, as well as gone to call home in Manchester, NH. Bob tried rather unsuccessfully to sell insurance, and also it absolutely was soon apparent in which insurance wasn't his calling. While their own daughter Nancy came to be inside 1947, the decision to go again in order to North Conway ended up being easily made. wanting to test something new, Bob opened your East Slope Frozen Treats Company, along with supported his income simply by working in the Carroll Reed ski shop. It was here, from Carroll Reed, which Bob cultivated a new commitment to be able to customer care which became any life-long obsession, and also that will be your motivator regarding his achievement from Story Land.
The Concept for Story Terrain takes Shape
In 1950, Bob Morrell had been sent for you to Baumholder, Germany for you to serve within the Quartermaster Corps throughout the Korean War. This has been there, for the reason that small village, that Bob and Ruth Morrell met their particular inspiration pertaining to Story Land. Their Particular inspiration came inside the kind of a vintage lady, Edith Von Arps, who had been promoting homemade dolls door-to-door. the Morrells were enchanted and also bought twenty-five involving them. they began in order to form an idea of creating a village using the particular theme regarding Von Arps dolls, when these people returned through Germany, they will purchased a tiny little bit of property in Glen, NH.
Glen, NH ended up being in no way a new booming metropolis. Tucked in the small corner in the White Mountains, Glen had been along with is actually a little town. That certainly did not appear being an ideal place for what tend to be the Morrells been in thoughts a small theme park depending on Von Arps dolls, fairy tale themes, and reside animals. Bob Morrell noticed items differently; he had been searching towards the future, visualizing what things may appear for you to be many years ahead, and the man pressed in together along with his ideas, despite his detractors.
He began to create his park using "borrowed bulldozers and also lumber about credit." That wasn't much initially a few buildings that will appeared as if dollhouses, a new 3 Small Pigs display, the Humpty Dumpty (now an icon for the park), the little Miss Muffet spider, and a couple of others. Once the Morrells opened the actual park throughout 1954, calling it Story Town, he produced $237 the first day from 85 cents for each admission.
Story Territory Grows in to end up being able to a Tourist Attraction
Eventually, Story Land, as it had been referred to end up being able to as following 1955, became much more profitable. the Morrells place all of the income back again to the venture, as well as expanded its exhibits and rides. Bob bought an old steam train in which could consider visitors via the particular park. Your train, now called Huff Puff, as well as Whistle Railroad are even now throughout use today. Bob by simply no means gave up. He in simply no way stopped wanting to occur track of new suggestions for that park. He had been fond of saying, "Don't sit still. Listen to always be able to people, perform hard, , nor be afraid in order to fail."
This "get up along with go" attitude served your Morrells well when, in 1958, a new recession hit. company declined as well as earnings sank. Certainly Not to be deterred, Bob visited Disneyland (opened one 12 months after Story Land) to always be able to find out how these folks were operating things. He came back for you to Glen with additional suggestions along with inspirations.
Bob noticed which all the neighborhood White Mountain attractions were suffering due to the recession. He noticed too, that the hotels, attractions, and also restaurants within the location were acting individually. He felt which if neighborhood attractions had been for you to survive, they could have to interact cooperatively. the White Mountains should be shown as a cohesive unit to get more tourists.
He fulfilled using the owners of your Cog Railway and additionally the Mount Cranmore Skimobile, presented his ideas, and additionally the White Mountain Attractions Association ended up being born. The Actual ten-member group was made and also sent out brochures, as well as Bob made a film marketing the particular beauties along with features of your White Mountains as getting a tourist destination. The Actual result of this was which simply by 1960, company for your region overall has been booming again, and also Story Terrain once was once more the significant tourist destination.
Bob Morrell, Champion involving White Mountain Tourism
After your recession, company continued to boom, not only from Story Land, nevertheless within the White Mountain region throughout general. Bob never wanted the region to end up being able to falter, therefore he would every little thing he could to assist local businesses remain profitable. He became chairman of the White Mountain National Bank Company, an organization which helped troubled neighborhood attractions remain in business. Throughout 1976, he built an interactive museum known as Heritage New Hampshire (it features since closed its doors) that gave guests along with locals as well a opportunity to encounter as well as discover the particular wonder regarding New Hampshire's rich history.
Bob Morrell had not been just considered to become an inventive as well as insightful entreprenuer, he ended up being furthermore seen simply by many as a friend along with mentor. He gave many local residents their own 1st jobs, along with had been quick to determine possible throughout people. His attention to customer service and his awesome respect for others produced him a beloved nearby hero. His entreprenuerial spirit and endless energy could best end up being described by Bob himself: "Boundless possibilities lie in advance ... I told you, it is simply having fun whilst creating a living."
Bowden, Aaron, the New Hampshire Century: Concord Monitor Profiles of 1 Hundred Those Who Shaped New Hampshire, Bob Morrell
A History regarding Story Land, The Particular Bartlett Historical Society